Problem to solve: Grace Wang’s existing Shopify website was burdened by design debt from past versions, causing visual clutter, inconsistency, and a disconnect from the refined, conceptual direction of her latest collection debuting at New York Fashion Week.
Solution: I collaborated closely with Grace to redesign her website, drawing inspiration from clean, airy brands like Sandy Liang and Gabe Gordon to create a minimal, intentional layout. The redesign prioritized clarity in navigation, generous white space, and a flexible structure that could adapt to future campaigns, resulting in a cohesive digital experience that elevates her garments and storytelling while aligning with her evolving brand identity.
Timeline: 2 weeks
Roles: Web Designer
Tools: Shopify, CSS, Figma, Google Fonts
Problem to solve: Grace Wang’s existing Shopify website was burdened by design debt from past versions, causing visual clutter, inconsistency, and a disconnect from the refined, conceptual direction of her latest collection debuting at New York Fashion Week.
Solution: I collaborated closely with Grace to redesign her website, drawing inspiration from clean, airy brands like Sandy Liang and Gabe Gordon to create a minimal, intentional layout. The redesign prioritized clarity in navigation, generous white space, and a flexible structure that could adapt to future campaigns, resulting in a cohesive digital experience that elevates her garments and storytelling while aligning with her evolving brand identity.
Timeline: 2 weeks
Roles: Web Designer
Tools: Shopify, CSS, Figma, Google Fonts