For the CIDBIA (Chinatown-International District Business Improvement Area) Lunar New Year celebration, I designed a series of graphics across print and digital platforms to support event marketing. Centered around a bold and whimsical stylized horse illustration, I aimed to balance cultural references with a modern, approachable aesthetic, creating a cohesive system that translated seamlessly across posters, social media, and promotional materials while capturing the energy and spirt of the event.
As part of the celebration, I also developed graphics for the Lunar New Year Food Walk, which featured 53 neighborhood businesses offering $8 specials to encourage exploration of the district.
I designed a series of social media graphics to promote the event across platforms. The posts balanced bold typography, festive color, and clear information hierarchy to highlight featured vendors, the food walk menu, and event details, creating a cohesive and recognizable presence online.